Question: Making Infinity Computers CompetitiveInfinity Computers Inc. produces notebook computers, which it sells through direct mail catalog companies under the Infi nity name and in some
Making Infinity Computers CompetitiveInfinity Computers Inc. produces notebook computers, which it sells through direct mail catalog companies under the Infi nity name and in some retail computer stores under their private brand names. Infi nity's products are not signifi cantly different from competitors', nor do they have extra product enhancing features, although they are very price competitive. The strength of the company has been its CEO and president, George Anderson, and a highly motivated, loyal workforce. The fi rms weakness is having too many employees and too great a reliance on one product.The firm switched to computers with the Intel Core i processors after it saw a decline in its netbook computer sales. Recognizing that the strategies that initially made the firm successful are no longer working effectively, Anderson wants to reorganize the company to make it more responsive and competitive and to cut costs. The threat of new technological developments and current competitive conditions could eliminate Infinity.Discussion Questions Evaluate Infinity's current situation and analyze its strengths and weaknesses Evaluate the opportunities for infinity, including using its current strategy, and propose alternative strategies.? Suggest a plan for Infi nity to compete successfully over the next years.
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