Malik avoids high$-$end brands as he considers them expensive. However, during one of his shopping trips, he notices that a luxury cologne is being sold at a slightly lower price. He buys this cologne even though he has to pay more than he usually does for a regular bottle of cologne. Which of the following has most likely influenced Malik's buying behavior?

a$.$ Selective distortion

b$.$ Just noticeable difference

c$.$ Selective exposure

d$.$ Just meaningful difference