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aesire Millennials and Gen Zers for healthy snacks. Hershey's began acquiring the parent companies of such healthier on$-$the$-$go snack options as Dots Homestyle Pretzels, SkinnyPop products, Pirate Brands $($Pirate Booty, Smart Puffs, Original Tings$),$ Paqui chips, barkTHINS, Lily's Low Sugar Chocolate, and ONE Protein Bars.

Hershey's adaptability is also evident in the company's evolving responsible manufacturing choices. As it has expanded its manufacturing facilities, the majority of them remain "zero$-$waste landfill plants," that place a heavy emphasis on reuse and recycling. For example, when a particular manufactured candy product does not pass quality control inspection, Hershey's seeks to rework that product rather than discard it$.$

Hershey's is also deeply committed to using sustainable, non$-$GMO cocoa, part of many efforts it makes as part of its "Cocoa For Good" program that also includes empowering women, opposing child labor, and globally increasing access to nutritious foods. Such commitments are only part of the reason Hershey's was included on the Forbes and JUST Capital list of The Just $100$: Companies Leading the New Era of Responsible Capitalism in $2021.$ In $2021,$ Forbes also ranked Hershey's at the very top of its list of World's Top Female Friendly Companies.

Discussion Questions

How has the Hershey Company taken risks that might be considered entrepreneurial? Please briefly explain.

Which stage of change was the Hershey Company likely in when it began to acquire new healthy snack food companies?

To continue to compete effectively with rivals, should the Hershey Company focus on a change in strategy, structure, technology, or people? Please briefly explain.

Change management was explored. Lewin's model for change presents a change$-$stability paradox. Which stage do you suppose the Hershey Company is in right now?