Question: MAN4737 Integrated Management Applications. Please read the Abstract and create a case study, Thanks In late 2011, Ron Johnson was hired as CEO of J.

MAN4737 Integrated Management Applications. Please read the Abstract and create a case study, Thanks

In late 2011, Ron Johnson was hired as CEO of J. C. Penney on the basis of his retailing reputation, to turn around the lagging performance of the corporation. Within a year, the company stock dropped nearly 50%, its traditional customers deserted the company in droves, and thousands of operating employees and managers were laid off. As a result, Ron Johnson was terminated after a brief 17

Please answer the the following questions.

describe the nature of Ron Johnsons communication style and how it was perceived by company employees as well as by consumers; explain the economic impact of Ron Johnsons tenure on the J. C. Penney bottom line.

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