Question: [ Management Application 8 . 2 - Conflicts in the Apple - Samsung - Ericsson Partnership, p 2 6 6 ] From a managerial standpoint,

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Management Application

8.2 -

Conflicts in the Apple

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Samsung

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Ericsson Partnership, p

266]

From a managerial standpoint, how is it possible for three companies to work closely together in global strategic alliances when they are not only direct competitors in the marketplace, but also suing one another in court?

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