Question: Management at Ultimate Pool Services is concerned that it maintains a high level of service for its business accounts. How should the firm monitor the

Management at Ultimate Pool Services is concerned that it maintains a high level of service for its business accounts. How should the firm monitor the level of service these customers receive?
a. Set service objectives
b. Develop a code of service
c. Specify service uniformity
d. Stress truthfulness with employees
e. Formally survey customers

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