Question: Management Information System Questions Instructions: Answer ALL questions below using either the Pivot Table or the Filter feature available in Microsoft Excel. Print screen the

Management Information System Questions

Instructions: Answer ALL questions below using either the Pivot Table or the Filter feature available in Microsoft Excel. Print screen the tables/charts, paste them on a Word document, include some explanation to your results (hint: if this is what you got from your analyses, so what?) 1. What form of payment is most commonly used to purchase books? The answer might tell managers where to spend more marketing resources, or to initiate new marketing efforts for increasing book sales. 2. What is the most effective source of advertisement to sell books in the West region? Is it also the most efficient? So what should OMT do? 3. Are there regional differences between North and South) as regard the most popular product purchased using credit cards? The answer to this complicated question could help managers develop an enhanced regional marketing strategy (related to price/payment). 4. Which customer bought the cheapest online module using PayPal after seeing our web advertisement between 8am to 6pm? 5. Where do most of our customers who purchase our books between 7pm until 11pm come from? The answer might tell managers where to spend more marketing resources, or to initiate new marketing efforts for increasing book sales. 6. What is the most effective source of advertisement to sell online modules in the North region? Is it also the most efficient? So what should OMT do? 7. Are there regional differences (between East and West) as regard the most popular product purchased using credit card? The answer to this complicated question could help managers develop an enhanced regional marketing strategy (related to price/payment). 8. What is the total revenue generated from online modules purchased using credit card that are made between 12 midnight to 7am

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