Management Research Methods

management research, in particular: the research process and design; methodologies and methods that can be used in different situations; as well as the ability to find appropriate literature. 4.1.1.2 Assessment guidance Scenario: You have been employed by the Marketing department at UDOL and requested by your manager to collect data from the graduates of business programmes who have completed their degree within the past 2 years. Your goal is to evaluate the satisfaction rate of students and their career progression after completion of the studies. Questions: . Formulate an overarching aim and 3-5 objectives for the research. Those objectives should help you achieve the aim. . What research design would you choose? . . What methods would be appropriate for the chosen design? . . How small/large your sample will be? . . Discuss your sampling technique. . . How the data collected can be used in marketing the programme in the future? . Remember that each answer must be justified. Academic literature, e.g. methodology/ research/ methods textbooks should be used to support your