MANAGEMENT SIMULATION

Take ur time and go thorough everything, please.

Purpose of the course: The simulation course is designed to expose students to managing an integrated, multifunctional business in a highly competitive global industry. Having gone through 6 quarters of the simulation experience, u used ur strategic, analytical and critical thinking skills, to run a 'real' business with all the complexities involved. U 'learned by doing' and developed expertise, creating various scenarios.

U gained experience by working in a team, in a challenging global environment, in an intense competitive environment. U had businesses successes and failures, both of which provided valuable learnings, which u incorporated into ur strategies and decisions going forward.

TERM PAPER REQUIREMENTS

U will wr/ite a term paper in the form of a Report to the Board of Directors (of ur company, I let you choose). This paper is based on ur experience over all the quarters played in the simulation, and as the CEO of ur company, you will write objectively, and with candor. The Board of Directors of ur company is comprised of top executives, whose expectations are for an excellent report, with substantiated facts, and no "fluff."

Use as many examples as u can to show the logic which underpinned ur decisions. Be sure you analyze, discuss and detail to explain both the "Why" and the "How". Data should be used to back up ur statements wherever necessary, e.g. market share, fixed capacity, balanced scorecard, sales compensation, financial statements etc. Points will be deducted if u don't substantiate your assertions with data.

Discuss ur total experience, responding to the following questions and components:

The Report to the Board should include the following components:

1. Review ur financial and market performance since the start of ur firm
2. Highlight the key features of ur firm's strategy and how they evolved over the course of the past six quarters
   • Overall corporate strategy
   • Marketing strategy
   • Sales Channel strategy
   • Human Resource strategy
   • Manufacturing strategy
   • Financial strategy
3. Assess ur current situation, including the market, competition and ur firm's strengths and weaknesses?
4. Summarize how u have prepared ur firm to compete in the future.
5. What were the top three lessons learned?

REQUIRED PARAMETERS

• Seven pa/ges long
• Research materials should be high-quality sources, references list with proper in text- citation.
• The paper should be well organized and address the questions above thoroughly, in detail and in depth.