Question: Managerial Practice 2.1: Customer Involvement at eBay [MO2.1, MO2.2, MO2.3, MO2.4] How does customer involvement at eBay compare to customer involvement at Amazon and Craigslist?
Managerial Practice 2.1: Customer Involvement at eBay [MO2.1, MO2.2, MO2.3, MO2.4] How does customer involvement at eBay compare to customer involvement at Amazon and Craigslist? What are the major similarities and differences? What would you change about customer involvement in these companies, and why? What are some of the challenges eBay may encounter by deeply involving customers in its process strategy? How can these challenges be effectively mitigated? As a senior consultant for eBay, Amazon, and Craigslist, what strategic process improvements would you recommend to their boards of directors? What are some possible organizational barriers to implementing these valuable competitive processes? Managerial Practice 3.1: Quality at Verizon Wireless [MO2.5, MO2.6] What are some potential impacts of the costs of quality related to Verizons extensive testing procedures, including impacts on manufacturers whose phones are not selected by Verizon to be sold to its customers? How can Verizon use Six Sigma, statistical process control, and acceptance sampling in determining which cell phones are selected to be sold? Present diagrams for these processes. Would utilizing X-charts, R-charts, assignable causes of variation, and common causes of variation be useful tools for qualifying the cell phones for adoption by Verizon? Why or why not? Share your rationale for each process.
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