Question: Managerial Report Develop a model that can be used to determine the advertising budget allocation for the Flamingo Grill. Include a discussion of the following
Managerial Report Develop a model that can be used to determine the advertising budget allocation for the Flamingo Grill. Include a discussion of the following in your report: A schedule showing the recommended number of television, radio, and online advertisements and the budget allocation for each medium. Show the total exposure and indicate the total number of potential new customers reached. How would the total exposure change if an additional $ were added to the advertising budget? Discuss the ranges for the objective function coefficients. What do the ranges indicate about how sensitive the recommended solution is to HJs exposure rating coefficients? After reviewing HJs recommendation, the Flamingos management team asked how the recommendation would change if the objective of the advertising campaign was to maximize the number of potential new customers reached. Develop the media schedule under this objective. Compare the recommendations from parts and What is your recommendation for the Flamingo Grills advertising campaign?
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