Question: Managerial Report: Develop a model that can be used to determine the advertising budget allocation for the Flamingo Grill. Include a discussion of the following

Managerial Report: Develop a model that can be used to determine the advertising budget allocation for the Flamingo Grill. Include a discussion of the following items in your report:

Item

4

The resulting media schedule if the objective of the advertising campaign was to maximize the number of potential new customers reached instead of maximizing the total exposure rating.

Managerial Report: Develop a model that can be used to determine

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