Question: Managers at Procter & Gamble have noticed that the demand for baby diapers at the retailer it looks different than the demand that they see

Managers at Procter & Gamble have noticed that the demand for baby diapers at the retailer it looks different than the demand that they see at the manufacturing plants in particular the demand at the manufacturer is exaggerated and has more variation than at the retailer this distortion in the demand as we move farther in the supply chain from the end consumer is

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