Question: Managers at the Tycho Manufacturing are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy, marketing objectives, marketing

Managers at the Tycho Manufacturing are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy, marketing objectives, marketing strategy, and, eventually, a marketing plan. This process is called

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business

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unit planning.

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strategic planning.

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marketing strategy.

.

corporate strategy.

.

strategic business planning.

Managers at the Tycho Manufacturing are engaged in a complex process

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