Question: Managers can justify using the balanced-scorecard framework because research show that both ________ and ________ performance dimensions are important when examining the effectiveness of a

Managers can justify using the balanced-scorecard framework because research show that both ________ and ________ performance dimensions are important when examining the effectiveness of a firms strategy.

A. economic, stock price

B. quantitative, qualitative

C. customer survey, peer evaluation

D. financial, accounting

E. net income, cash flow

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