Managers have selected data collection strategies based on the research design. To understand customer satisfaction, a call center manager might use a qualitative research design or a quantitative research design.

Consider a time when you needed to answer a business question or resolve a business problem for the organization where you are working. Then, complete the following:

Describe the scenario, including the following:

Whether you used a qualitative or quantitative research design

Which data collection strategy you used

Your rationale for taking this approach versus using a different research design and data collection strategy