Question: Managers must apply predictive analysis to forecast future trends based on historical data, and qualitative analysis to capture insights that numbers alone cannot provide (

Managers must apply predictive analysis to forecast future trends based on historical data, and qualitative analysis to capture insights that numbers alone cannot provide

(

such as customer satisfaction or employee morale

) .

What role does predictive analysis play in shaping your short

-

term and long

-

term business strategies?

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