Managers need accurate information about the current customer dynamics in the market to make useful marketing decisions. There are two basic methods for obtaining information about customers: questioning and observing. This activity is important because, as a manager, you must understand that questioning can be qualitative or Crepes $$ la Nana conducted a survey to find out the percentage of customers who, after receiving a promotional mailing about a new breakfast menu item, went out and purchased the food. This is an example of

Multiple Choice

quantitative research.

an experimental method.

cross$-$tabulation.

a response rate.

personal interviews.