Problem$-$Specific Data

Managers need accurate information about the current customer dynamics in the market to make useful marketing decisions. There are two basic methods for obtaining information about customers: questioning and observing. This activity is important because, as a manager, you must understand that questioning can be qualitative or quantitative; observing can take many forms. Crepes $$ la Nana sent out promotional coupons to customers based on data gathered from a loyalty card program. Information from Crepes $$ la Nana$$s loyalty card program is considered