Question: Managing customer expectations involves understanding: consumer expectations, management perception, service quality standards, service delivery, external communications, and the gap between the variables. Find a company

Managing customer expectations involves understanding: consumer expectations, management perception, service quality standards, service delivery, external communications, and the gap between the variables. Find a company that either did an excellent job of managing and delivering customer expectations or failed at it. Discuss what they did to achieve positive or negative outcomes with their customers.

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