Managing Markets: Cloud Computing

In this assignment, you will examine the effect of management innovation on a firm's ability to effectively adopt an emerging technology. Using the example of cloud computing, you will apply the ideas you learned in Week 2 to discuss the adoption patterns for new technologies and opportunities to deploy them.

Tasks:

From the South University Online Library, read the following paper:

• Management Innovation and Adoption of Emerging Technologies: The Case of Cloud Computing

On the basis of your reading, address the following:

• Discuss the objectives and main findings of the paper. Discuss the background, decision-making goals, and challenges addressed in the paper.
• Describe the architecture, methodology, and features that pertain to the technology in the paper.
• Identify the most important barriers to greater use of the technology.
• Discuss whether a firm would create more strategic value by developing and deploying this technology or whether it would do so by pushing the barriers of a known, more conservative technology.
• Discuss the forces shaping a commercialization strategy for this technology.