Managing Markets: Cloud Computing

In this assignment, you will examine the effect of management innovation on a firm's ability to effectively adopt an emerging technology. Using the example of cloud computing, you will apply the ideas you learned inWeek 2to discuss the adoption patterns for new technologies and opportunities to deploy them.

Tasks:

From the South University Online Library, read the following paper:

• Management Innovation and Adoption of Emerging Technologies: The Case of Cloud Computing

On the basis of your reading, address the following:

• Discuss the objectives and main findings of the paper. Discuss the background, decision-making goals, and challenges addressed in the paper.
• Describe the architecture, methodology, and features that pertain to the technology in the paper.
• Identify the most important barriers to greater use of the technology.
• Discuss whether a firm would create more strategic value by developing and deploying this technology or whether it would do so by pushing the barriers of a known, more conservative technology.
• Discuss the forces shaping a commercialization strategy for this technology.