Many advertisements work primarily through recognition which means

- that the ad is top of mind and can be easily remembered.

- that you remember the ad when you see it again or are reminded of it.

- that you immediately know what the ad is about.

- that the ad has won many awards.

What the most important ways that integrated marketing communications (IMC) builds loyalty relationships?

- by helping to reinforce the choices suggested by each communications option.

- by persuading consumers that they should build a relationship with the organization.

- by giving loyalty coupons to repeat users.

- by communicating to customers that it is better to be loyal than to be a brand switcher.