Many companies are looking to customers and society for assistance in marketing their products since word-of-mouth is a powerful tool. 

1. How can a company use crowdsourcing to improve their marketing of the company and the products or services that the company sells.
2. How can crowdsourcing make a competitive advantage for the company.
3. How can a company track the ROI of such a strategy since the company is still trying to increase sales beyond improving the company or brand image.