Many companies have strategic plans at the corporate, business - unit and product - market levels, but

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Many companies have strategic plans at the corporate, business - unit and product - market levels, but they do not seem to connect. This is particularly the case in technology - driven or financially driven companies.

Discuss which roles marketing can play to ensure that realistic marketing strategies are embedded in the strategic marketing plans?

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Contemporary Human Resource Management Text And Cases

ISBN: 9780273757825

4th Edition

Authors: Tom Redman, Adrian Wilkinson

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Posted Date: Feb 22, 2024 05:28 AM

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Many companies have strategic plans at the corporate, business - unit and product - market levels, but

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Marketing plays a crucial role in ensuring that realistic marketing strategies are embedded in the strategic plans of companies especially in technolo... View the full answer

Contemporary Human Resource Management Text And Cases

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