Many companies often offer discounts to senior citizens andstudents. For instance, Beside its regular prime membership, Amazonalso offers a discounted membership program to students.

“Amazon Prime Student is a Prime membership programcreated for college students. As a Prime Student member, youreceive a six-month trial that include-es Free Two-Day Shipping onover 50 million items, unlimited streaming of Prime movies and TVshows, unlimited photo storage with Prime Photos, 20% off pre-orderand new release video games, exclusive deals and savings, and more!After your six-month trial ends, your Prime Student membershipmakes you eligible to receive 50% off Amazon Prime, and includesaccess to all Prime benefits.”

1. Discuss why Amazon create a Prime student membership. What are benefits of such a pricing strategy?
2. Customers who sign -up for Prime Student will berequired to verify their student status via a .edu e-email. Discusswhy Amazon requires the verification.

Answer rating: 100% (QA)

a Amazon want to increase its sales by using this prime student membership because if it is able to ... View the full answer