Many countries have national or flagship airlines. The U.S. does not. The following video explains just what
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Many countries have national or flagship airlines. The U.S. does not. The following video explains just what a flagship carrier is and why the U.S. cannot claim one.
https://www.youtube.com/watch?v=yprWz_soh2A&ab_channel=MendesAviation
Choose a flagship carrier for any country. Identify and evaluate the competition facing the airline and the profit potential using the Five Forces model. Be sure to apply this model specifically to the airline you chose. Include at least one marketing initiative undertaken by the airline in the past several years. In addition, include at least one example of how the airline supports the economy of their home country?
Related Book For
Management Science The Art of Modeling with Spreadsheets
ISBN: 978-1118582695
4th edition
Authors: Stephen G. Powell, Kenneth R. Baker
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