Question: Many marketers use a concept today to determine which customers can be served profitably and which ones cannot. They target the winning ones for pampering.

Many marketers use a concept today to determine which customers can be served profitably and which ones cannot. They target the winning ones for pampering. What is this concept called?

Question

4

Select one:

.

market segmenting

.

selective targeting

.

selective relationship management

.

target marketing

.

partnership marketing

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