Question: Many marketing managers prefer sales - oriented objectives for advertising because they believe that Multiple Choice they must provide relevant information and create favorable predispositions

Many marketing managers prefer sales-oriented objectives for advertising because they believe that
Multiple Choice
they must provide relevant information and create favorable predispositions toward the brand before purchase behavior will
occur.
objectives should be based on the achievement of communication objectives.
the primary role of an IMC program is to communicate.
the reason a company spends money on advertising and promotion is to sell its products or service.
the objective of advertising and other promotional mix elements is usually to communicate information or a selling message
about a product or service.
Many marketing managers prefer sales-oriented objectives for advertising because they believe

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