Question: Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods. This emphasis on the product's

Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods. This emphasis on the product's benefits illustrates a

(

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strategy.

industry leader

bundled package

nonprice competition

penetration

Many products are promoted by emphasizing their key benefits, rather than

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