Many times businesses fail because they have a lack of understanding of the potential customers for their
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Many times businesses fail because they have a lack of understanding of the potential customers for their product or service or they greatly overestimate the number of available customers. From your experience or research describe a product or service that failed or that was less successful than it could have been because it did not understand the customer's needs. How do you think this product or service could have been repositioned to be more successful?
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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