Question: Many U . S . consumers purchase store brands like Kirkland at Costco because they provide a lower cost alternative to other brands, and such

Many U.S. consumers purchase store brands like Kirkland at Costco because they provide a lower cost alternative to other brands, and such brands have about an 18 percent market share. Companies like Costco use a that they do not manufacturer themselves. strategy to sell products
generic branding
multibranding
private branding
multiproduct branding
co-branding
Many U.S. consumers purchase store brands like Kirkland at Costco because

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