Question: Maple Tree: 1 ) Should Ho have accepted his friend s free design offer? Why or why not? 2 ) Should Ho accept Chan s

Maple Tree:
1) Should Ho have accepted his friends free design offer? Why or why not?
2) Should Ho accept Chans suggestion to cut prices by 20 per cent?
3) To break even, what daily revenue should be achieved on average in two years of operation? (Use the assumptions of Question 2.)
4) Would it be a wise choice for Ho to resume his part-time job as a software engineer, rather than operate the business?
Amazon:
1) What drove Amazons early success? (think competitive advantages and innovation)
2) What are the advantages and risks of opening your retail platform to third parties?
3) What is the logic of Amazon Prime? Kindle Fire? Fire Phone? Amazon content development?
4) What do you think Amazon will look like 10 years from now?
5) If you were a traditional retailer, how would you respond to the threat from Amazon?

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