Marcela (female, stay-at-home mom with one 6-month old baby boy) lives in an apartment in Melbourne CB. In addition to taking care of her baby, she loves reading parenting articles. She cooks for her family everyday and occasionally bakes sweet treats on the weekend. She can't drive so she (with her baby boy) will take train to visit her mom two to three times a week. She recently participated in a research project aiming to understand memory loss among new moms. Her task was to watch a series of prerecorded local news programs for one hour from 6 pm to 7 pm for two
weeks. Several Ads were shown within these programs. When questioned by the researcher, she could only remember two Ads. One is an Ad about Huggies (disposable diapers) and the other. Ad is about Master Food's Creamy Chicken and Mushroom sauce. She could not recall any other Ads (e.g., Toyota Corolla, Australian Super Fund, Michael Hill jewellery). But, she told the researcher that she actually bought the Creamy Chicken and Mushroom sauce advertised. Explain Marcela's behaviours using your understanding of Attitude, Memory and Knowledge, and Consumer Decision Making process. Any assumptions you make must be clearly stated in your answers.