Marco is working on a persuasive message for Johnny Walker Whiskey. Marco should think about which of the following things when creating the persuasive message? Whether he should present information about the Whiskey at the beginning or the end of the ad. The amount of attention people will pay to the ad when it runs. Which type of persuasive appeal will be most effective. He should think about all of these things. Question 16 2 pts Hofstede's cultural dimensions study all of the following characteristics of a culture, except: Personality Femininity Uncertainty Avoidance Power Distance According to the theory of reasoned action, all of the following statements are true, except: Attitudes predict behaviors. Attitudes predict behavioral intentions. Subjective norms may overrule attitudes when consumers form their behavioral intentions. Behavioral intentions are a consumer's likelihood of performing a specific behavior. Question 18 2 pts Sam bought a custom work desk on Etsy. When Sam purchased the desk, the seller said it would take 12 weeks to make and ship the desk. After 14 weeks, Sam contacted the seller for updates on his order. Sam was very disappointed to find out it would be an additional 3 weeks before his desk order was complete and shipped. Which of the following actions could the Etsy seller take to prevent Sam's transaction from becoming a bad purchase experience that leads to negative word of mouth? The seller could contact Sam and complain about Sam's lack of patience. The seller could offer Sam a discount on his order to make up for the additional delays. The seller could cancel Sam's order without asking him if that is what he would like to happen. The seller could wait a week before replying to Sam, and hope Sam's frustration would blow over