Margaret Cho is the owner of Western Bicycle in North Vancouver. Her company manufactures specialized handlebars and seats for bicycles and sells them to various bicycle stores across BC. Margaret wants to expand sales across Canada and to do that she is going to have to start doing business online. She decides to hire you as a consultant. You are a business expert and knowledge worker and you have studied Busi 237. The first thing you need to do is to find out what product category her customers belong to. You will need to explain to Margaret the business terminology that describes the type of online environment she is entering. She is used to doing business transactions locally and in person so she is confused about how this can be handled for online sales and about safety of online transactions. Margaret is also concerned about how to deal with online transactions so that she can get quick access to customer sales information and be able to make quick decisions. 

Using the terms and concepts from your textbook discuss the issues in this question and explain what you will say to Margaret.

Answer rating: 100% (QA)

Her customers are from the Bike and Related Parts product category Margaret seek to boost their sale... View the full answer