Maria was born in the USA, about 15 years after WWII. Her father was born in the USA and her mother in Mexico. Maria usually responds to marketing messages on radio, TV, and in print (i.e., newspapers and magazines). She has always driven a Chevrolet, as did her parents and grandparents. Likewise, many of the products that Maria buys are influenced by her immediate family and friends.

Explain why marketers reach out to Maria using the aforementioned media?  

How do you explain her purchasing behavior?

Answer rating: 100% (QA)

Marketers Outreach to Maria 1 Media Preferences Maria responds to traditional media channels such as radio TV and print Marketers reach out to her thr... View the full answer