Question: Mariah has opened a high - end dry bar. They are new to the market and understand they need to compete with known hair salons

Mariah has opened a high-end dry bar. They are new to the market and understand they need to compete with known hair salons . For a limited time following their launch, she plans to just to cover her costs until getting further word-of-mouth bookings. What pricing strategy is Mariah using?

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