Question: Marie's e - commerce specializes in putting cookies ( or imbedded tracking messages ) into advertising messages. These cookies allow Marie's firm to track consumers'

Marie's e-commerce specializes in putting "cookies" (or imbedded tracking messages) into advertising messages. These cookies allow Marie's firm to track
consumers' Web-surfing habits. Clients of her firm can then direct ads to those
consumers that it has targeted. Which of the following most closely matches what
Marie's firm is doing?
covert segmentation tracking
metric manipulation of consumers
behavioral tracking
multicultural profiling
Marie's e-commerce specializes in putting "cookies" (or imbedded tracking messages) into

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