Question: Marissa needs a new phone, and decides on a maximum budget of $ 4 0 0 . She begins the buying process by searching online,

Marissa needs a new phone, and decides on a maximum budget of $

400 .

She begins the buying process by searching online, clicking on an ad

,

and reading posted reviews on the Best Buy website. Finally, Marissa interacts with an online service rep to get her final questions answered. These moments in Marissa's consumer journey are thought of as customer insights.

True or False

Marissa needs a new phone, and decides on a maximum budget

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