Mark Adams grew up always working with his father in a workshop in their backyard. This leadhim to pursue carpentry as his career. He incorporated Mini Wooden Toys Company (MWTC) 10 years ago and he now owned over 250 stores across Canada. Mark made a commitment to himself to use sustainable wood sources (wood from tree farms rather than old forest logging) but still make a top-quality product. He has always wanted to remain innovative and creative. A few years ago, he won the Gold Leaf Environment Award and The New Toy of the Year award. He is actively engaged with local charities. Over the years, Mark maintained close contact with the shop managers. They are telling him that once a customer buys a few pieces of one product line, they keep coming back to complete a set. MWTC now has over 20 product lines. Mark always believes that the shop managers are his best source of information for new products and demand.

How can this business implement the expansion of their current product line.

Answer rating: 100% (QA)

Expanding the current product line for Mini Wooden Toys Company MWTC can be implemented through several steps 1 Market Research Conduct thorough marke... View the full answer