Mark all that apply to a perceptual map.

Question $16$ options:

A perceptual map is a vivid way to construct a picture of where products or brands are 'located' in consumers' minds.

A perceptual map allows marketers to identify consumers' perception of their brand in relation to the competition.

A perceptual map makes it more difficult for marketers to understand where their product stands in the minds of consumers.

A perceptual map is based on hard science.

A marketer may use a perceptual map to identity a neglected segment which, in turn, could represent an opportunity for a new product.

A perceptual map is used to determine how consumers position products in relation to one another.

A perceptual map is based on consumers' perceptions about a brand or product.