Mark Bowden Video Assignment Mark Bowden is an internationally recognized expert in human behaviour and body language. In this 20 minute Ted Talk, he explains the importance of acting in a way that compels your audience (your buyer)I to view you as a friend, rather than as a predator. He also provides an evolutionary behavioural explanation for why we react the way we do to other people. Please watch the YouTube video titled, 'The Importance Of Being Inauthentic: Mark Bowden at Tedx Toronto', which can be found via the following link: httpszgrjwwwyoutubecomrjwatch? v=1zpf8H Dd40 Please read the questions below carefully, and provide thorough, original responses. Try to go beyond re stating what you have heard in the video, and in your own words provide your opinion and thoughts on the questions asked of you. Most of all, I am looking for you to draw connections between 1) the video content and 2) our class discussions and readings about buyer behaviour and communications in_a relationship selling context. Please answer both questions #1 and question #2. Please limit your answers to one wellarticulated paragraph per question. Total one page maximum. Question #1 in this video, Mark discusses the interaction between our 'primitive brain' and our 'neo~cortex', explaining how the two work together to form opinions of other people. How does Mark's explanation of this interaction between our primitive brain and neocortex help us to understand the following quotation from our course textbook? "Changing a buyer's attitudes and beliefs is the most difcult challenge a saiespersan faces.\