Market Analysis and Marketing Plan

$\backslash$table$[[$SWOT analysis,$],[$Strengths$,$Weaknesses$],[,],[$Opportunities$,],[,$Threats$],[,]]$

MArketing Segmentation and Target Market

$\backslash$table$[[,$Marketing Segmentations,Target Market$],[\backslash$table$[[$Demographic$],[$segmentation$]],,],[$Geographic$,,],[$segmentation$,,],[$Behavioral$,,],[$segmentation$,,],[$Psychographic$,,],[$Segmentation$,,]]$

Customer Profile$/$ Customer Persona here to give a detailed profile of your ideal customer,

Fatma Ahmed

Age : $21$

Gender : female Location : Muscat Career : part$-$tim job $+$ student Salary : $250$

Behavior:

Loves coffee

Really busy with universily and work

Alwaya tiredandaloepy

How $($caffeine$)$ would help :

by trying out new coffee varieties that are reasonably priced. Additionally, it eould locate the dosest coffee shop to purchase the coffee from. She might be able to make it at home with its assistonce

Goals

Finish the work ectsily

Being active and fast

Saving time

Saving money

Trying new types of coffee.

Challenges:

Taking long hours shif

Facing issues in sciving money

Stress

Srress and sleepy

Having a hard time in saving money

Hard to choose certain type of coffee

Competitive Analysis

Major competitors : Who are your direct and or indirect competitors? What are their strengths and weakenesses.

Competitive Advantage

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Marketing Strategy

Product:

Brief description on the product or service identifying the type of offering including the personality of the brand and what kind of experiences it focuses on$?$

Price:

How you'll price your product$/$service in comparison to competitors.

Place:

What are the various channels used to distribute or sell the products and or service in$?$

Promotion:

How you intend to promote your product. Include

Digital MARKETING STRATEGY

detailing the platforms, content strategy, and engagement techniques.