Market Analysis and Summary.

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EVERYWHERE references of the sources of information used

Market	Target Country: NAME ________________
Evaluation and Analysis of Information Sources 5% References in all the positions: 5% On the basis of the information in this Deliverable 2, draw conclusions about market suitability for your business venture. Are you satisfied that you have enough reliable evidence to make a decision? If not, what additional information would you need? Evaluate sources of information you used for this research.
Is the information available on the markets complete? What information is missing?
Is it reliable?
Is it comparable?
Will it be difficult to make meaningful comparisons?
Macro-Environmental Analysis (PESTLE)5% Following information is based on research and analysis in relation to availability of the market data.
Country Profile: Current market size and future growth potential	Analysis: Info Sources: (Use your own sources that are related to your product, country and business) E.g.
Political characteristics and stability	. Analysis: Info Sources:
Government policies affecting business	Analysis:
Commercial Infrastructure	Analysis:
Physical Factors	Analysis:
Canadian experience in the country	Info Source: your own sources of information, suitable for your country, product and company interests Analysis:
Customer profile: Wealth and ability to pay	Income level: Disposal income: US$ Info Sources: Analysis
Product fit with customer preferences	Analysis: Info Sources:
Strength of demand for product service	Info Sources: Analysis:
Competitive barriers to entry	Analysis:
Regulatory barriers to entry	Analysis:
Macro-Environmental Analysis (Porter 5 Forces Model, 4Cs Model) 5% Using research on the country of interest use Porters 5 Forces model and the 4 Cs Model ( Clients, Cost, Communications and Convenience) to collect and analyze data for making executive decision for potential export market opportunities .
Client (as related to the product)
What are the customer needs and wants in relation to your product?	Analysis: Info Source
What unique position does your product fill? (Price Focused VS Differentiation). How does it compare with the competitors? What is its competitive advantage?	Analysis: Info Source: Provide references with your sources of information
How would customers in target market perceive the product?	Analysis: Answer the question, support your opinion with data, explain your findings and recommendations Info Source: Provide references with your sources of information, .
Consider parameters such as product variety, design, sizes, varieties, labeling and packaging as well as services and warranties when looking at client needs.	Analysis:
Cost (as related to the product)
How would customers on each market perceive the product? Pricewise, perception map	Analysis: Info Sources:
Consider parameters such as product variety, design, sizes, varieties, labeling and packaging as well as services and warranties when looking at client needs.	Analysis:
How much would the customer pay for the product? Will the market be profitable at that price?	Price range CAD $ to $ Explain your findings Info Sources: Analysis:
Communication (as related to customers)
How does the customer communicate? Where do they get their information from?	Analysis: answer the question Specify and support your findings
Are there different segments that require different methods of communication?	Analysis: answer the question
How would you effectively communicate the value of your product to the customer and what would cause them to engage with your firm?	Analysis: answer the question Explain and recommend
Convenience (as related to place)
Is there a place (channel) the customer traditionally buys the product in their country? Can this be improved or changed?	Analysis: Answer the question, support your opinion Info Sources: Use your sources,
Would there be any sort of barrier that would prevent your customer from accessing your product in any of the markets? How would you overcome this?	Analysis: Answer the question, explain and support your opinion. Provide recommendations
Would a specialized outlet be preferable for your product, or would it be better to use multiple outlets? How would you access the required outlets?	Analysis: Answer the question, explain and support your opinion. Provide recommendations
What type of customer support is required? How would you provide it?	Analysis: Answer the question, explain and support your opinion. Provide recommendations
What coverage (e.g. number of cities or towns in the country) is required and how would you access them?	Analysis: