MARKET ENTRY & DISTRIBUTION RESEARCH ASSIGNMENT SHEET ACTIVITY 1: Create an executive summary for an EXISTING business that was successfully launched internationally specify which country it started in and which countries it tartgeted. Include the following: o Customer problem/opportunity o Your solution/approach o Business model (how you make money) o Target market (who is the customer and how many are there) o Competitive advantage o Management team o Financial summary o Funding required ACTIVITY 2: Explain the companys Executive Summary and its International Business Plan. Include the following: Area Content may include Business strategy Organizations current position and business model Current state/trends in sector Competitive advantage Organizational growth plan Marketing strategy Product/service and how it meets the needs of the target market or needs to be adapted Price point Where and how product/service will be sold/delivered How organization will connect with customers in the target market Operational plan outline Facility requirements Management information systems Information technology requirements Commitment of resources Human resources plan Organizational chart of personnel needed for market entry Job descriptions of all personnel Critical skills needed Training programs and requirements to meet organizational skill gaps Short- and long-term recruitment and retention plans Communications strategy Processes for internal interaction Processes for interactions with potential and existing customers Processes for interactions with organizational support services Social responsibility strategy Environmental policies and initiatives Community contribution initiatives Relevant certifications E-business strategy, if applicable Website development Hardware and software requirements Security issues Financial plans and forecasts Cash flow statements Profit and loss forecasts Sales forecasts Required capital and external funding Repayment plans for borrowing Foreign exchange forecast Exit strategy Select exit strategy When exit strategy will be implemented Organizational valuation process Exit clauses