MARKET POSITIONING 1. Positioning Exercise (5 points) This week you read about positioning your product or service. Positioning statements reflect who you are and why your brand is better than the competition and how it fills a market need. Marketing and sales teams use this statement to guide their messaging and make sure all communication is consistent. In your own words select 5 of the products below and identify how they are "positioned" in the marketplace (a brief positioning statement) Remember...positioning does NOT mean repeating a tagline.) Here is an example Ben and Jerry's Ice cream - premium ice cream category made with environmentally friendly natural ingredients U.S. Army Chipotle Apple Hyundai Volvo Aldi Target Netflix Tik-Tok Madison College 1. 2. 3. 4. 5