Review the five elements that the text indicates should be included in a positing statement (see p399) and then create your own positioning for Tim Hortons Restaurants.

Introduction to Marketing I... Contents Dedication Acknowledgements 8.4 Developing Positioning Statements > Chapter 1: What Is Marketin... > Chapter 2: Marketing Functi... Learning Oblaties > Chapter 3: Segmentation an... > Chapter 4: Marketing Strate... > Chapter 5: Ethics and Social... Describe a standard strukture for positioning statements Outline criteria for a strong positioning statement Recognize good examples of positioning statements Create a positioning statement signed with a value proposition and target audience Develop and evaluate positioning statements based on defined criteria > Chapter 6: Marketing Inform... > Chapter 7: Consumer Behav... v Chapter 8: Positioning 8.1 Why It Matters: Positi_ Aller markelers wors through the process of bring in a the best positioning strategy. they arrive at the anal slep: La peiliging statement. The positioning slalement reflects everything we learned up lu that point about low your product service or brand can best reach your targets. As a docume, it cxplains exactly how you plenta provide value to the target customers inclox, it's a short persuasive argument In this next section, you'll learn a simple formula for creating extective positioning statements. Youll also learn how to rolaze existing positioning statements and decide whether and how they might be improved. 8.2 Defining Positioning a.. Reading: Defining Positio... 8.3 The Positioning Proce Learning Acties Reading: The Positioning Video: Starbucks Delivers.. Reading Developeng Positioning Statements 8.4 Developing Positionin... Reading: Developing Pasi 8.6 Repositioning Reading: Repositioning 8.6 Implementing positio... Reading: Implementing P_ 8.7 Putting It Together: P... Practice Quiz Chapter 8 Credits & References 2015 | KADMki hain Version History