market research proposal for why the galaxy note 7 failed:

Marketing research is at the heart of addressing the fifth P's of marketing: product, price, place, promotion, and public relations. That is, the product must satisfy a need, be priced at the right level in a place where it will be seen by the right people and promoted to generate sales. The proposal is a rationale for undertaking a research project and as such it must be persuasive, written in non-technical language and thorough in its analysis.

Purpose and Scope

The marketing research proposal's primary function is to state the question that the research will attempt to answer. If yourproposalaims at introducing a new product/service what concept, copy and market tests should you do.On the other hand, If you wantto find out why sales are lagging with an established product/service what advertising/PR research should you do.

The Marketing Environment

Marketing research must include an overview of the marketing environment. SWOT and PEST analyses help in understanding the marketing environment.

Objective

You should articulate your SMART objectives. In addition to stating the objective, the proposal should include a descriptive background that provides the context of why the ultimate goal is important. If there is a problem to be solved, it should be clearly stated. A timeline with major milestones or Gantt chart might be appropriate if the proposed research is of significant scope.

Audience

What should you do to accurately identify your target audience?

Strategy

What type of research would you do to identify a strategy that you will adopt to guide your research and achieve yourobjectives?

Tactics

What type of research would you do to identify the most effective tactics to help your achieve your objectives?

Method

In this section of the proposal the researcher must lay out the method that will be used to collect and interpret the data. Qualitative aspects might include anecdotal evidence, measurement of the intensity of emotions from respondents, compiling consensus opinions from multiple inputs and the like. You have to develop a good questionnaire to find answers to your research question.Quantitative analysis using figures can measure data precisely, offering exact outcomes for the hypothesis/research question being tested. Alternative research methods should be explained to justify their inclusion.

Analysis

What should be done after data is collected? Describe the process and procedures of data analysis.

Results/Findings

In what format will the results/findings be presented?

Recommendations

For what purposes will the results/findings be utilized? Who may benefit from them?