Market segmentation involves aggregating prospective buyers into groups that have common needs and will: pay attention to marketing messages. respond similarly to a marketing action. be responsive to marketing research. use the same payment methods. go shopping on a regular basis.

The ultimate criterion in segmenting markets is that __________ as a result of increased synergy.

investors should make more money executives should get larger salaries products should be made more cheaply customers should be better off the government should collect more taxes